Making its debut during the peak of New York’s melt-worthy summer, The Museum of Ice Cream is an interactive exhibit created by Maryellis Bunn that will allow visitors to dive into a pool of sprinkles and take part in building the world’s largest ice cream sundae.
From the street, the museum doesn’t look like much. There are no flashy signs directing visitors to the doors, although there is no need for much advertisement considering tickets sold out weeks before the grand opening. Upon entering the museum after being granted permission by the bouncer, all that you can see is a white wall with minimal decorations. The aesthetic of the exhibit appeals to the clutter-conscious consumer that we discuss in our trend, The Romantic Minimalist. Throughout the six rooms of the museum, you are never distracted by busy decorations – after all, indulging in the scrumptious treats tends to take up most of your attention.
Once you turn the first corner, it is like you have just entered every child’s dream come true. You begin the tour with a scoop of custom ice cream created by a local ice cream shop. This week’s scoop came from Blue Marble in Brooklyn and was a simple vanilla flavor adorned with fruit loops, lemon extract, and passion fruit syrup.
Unlike most museums, The Museum of Ice Cream is intended to promote social media interaction. The guides encourage you to take pictures of everything and really immerse yourself in each exhibit – whether that be with the edible helium or lounging in the giant chocolate fudge cushion. Upon visiting the museum’s website and Instagram account, you can see that you really are given a “likeable and shareable experience” like the founders say you will. The ice cream sandwich swing and ice cream scooper seesaw provide social media hungry visitors with great photo-ops.
With the definition of luxury taking on a new meaning and consumers preferring unique experiences over expensive products, The Museum of Ice Cream creates an environment where visitors can connect with one another over their love for the delicious frozen treat and be able to document their visit and share their experience with all of their friends. About 55% of consumers feeling a strong desire to experience new things, and the exhibit provides you with just that by constantly keeping you on your toes and wondering what you are going to see when you enter the next room (As explored in Luxury Experienced).
Although the museum will be shutting its doors on August 29th, I think that is some of the appeal to it. Ice cream is obviously more popular during the hot summer months, but there is a lot of excitement created just by knowing not everyone will be lucky enough to get the chance to indulge in a short-lived exhibit. There are talks about expanding the project to more cities in the future and maybe even having a permanent location, though.
*This was originally published for my company’s blog, so the bolded words don’t take you anywhere because I can’t share our information with you (unless you’re willing to pay a hefty penny for it). Terms like “Romantic Minimalist” and “Luxury Experienced” may not make any sense to you namely because they are trends that The Foresight Factory have made up.*